Sue Cirillo (917) 287-7789
TV Advertising for your business
For more information please contact
Welcome
Do You Ever Wonder....
How that local company
got so big?
Where they
got the clever jingle that
you can’t get out of your head?
Call us.
We’ve worked for some of the biggest
brands in America.
To The Beat Productions.
Bringing Madison Avenue to your doorstep.
to the beat productions, inc.
Grow your business
Become a household name
Become a household name
Never before has it been this easy and inexpensive to reach your target customer.
Become a household name
Become a household name
Become a household name
You know that Paving Company? Law Firm? Contractor? The one who's jingle you can't get out of your head?
Build your brand on TV.
Crush the competition
Become a household name
Crush the competition
TV advertising works and the tools that are available to the small business owner today are worth their weight in gold.
Frequently Asked Questions
Please reach us at sue@tothebeat.com if you cannot find an answer to your question.
We will create a great quality ad campaign including :30 tv commercial.
I am an ex-Madison Avenue producer. I hire a bespoke team of freelance talent, mostly Madison Avenue creatives, to work on your campaign. We bring our extensive, big brand experience to your business.
Modern technology has made video production affordable to everyone. We will find a budget that works for you. If you start with great creative, you don't have to spend a lot on production bells and whistles. I can make an effective :30 spot for as little as $7,500. If you can afford more, you will have better flexibility with regard to music, graphics, talent, drone footage, photography etc.
1: Strategy session
2: Copywriting
3: Director/Cameraman/Lighting/Editor
4: Music
4: Voice Over talent
5: On Screen Graphics
I will operate as your ad agency and act as the intermediary between you and the cable companies. Together we will decide the most efficient placement and best use of your budget.
Together we will decide what platform is best for you. Determining factors are:
Your target audience, your budget, your locale and which service providers are available in your area.
This question has a lot of variables and may be best left to a detailed discussion. However, as a guide, I would plan on budgeting at least $3,500 per month to reach a large enough audience, and keep your ad in a healthy rotation. Obviously, the more you spend, the more airtime you'll get and the more people you'll reach.
Expect the phone to ring a lot. Seriously, some of our clients have seen 90%-100% rise in growth. You want to be prepared to give great service to your new customers.
Some Big Brand TV ads I have worked on
Lowes Home Improvement
Original Music by To The Beat
Another old favorite
Original Music by To The Beat-Skippy Snack Bar
Macy's "New Guy"
Wait till you see who the new guy is!
Old classics
Jeter!
Part of the "I Love This Game" Campaign
Irish Spring
Just For Men
INSTANT CLASSIC "I Want A Divorce"
We produced this spot for Lawrence Law, a divorce and family law firm in NJ. Their founder, Jeralyn Lawrence delivers an empathic and compassionate message that resonated with viewers. 90% of their new business is derived from people who have seen their ads. Jeralyn was subsequently elected president of the NJ Bar Association.
Vision Statement
With technology such that it is today, you don’t have to spend a ton of money to create a great campaign. By pooling together a group of creative resources, we can build a strategic ad campaign for pennies on the dollar. Furthermore, it is unbelievably inexpensive and succinct to run tv ads in your area or region, via your local cable or internet service provider.
To The Beat Productions, Inc.
140 West End Avenue 2D, New York, NY, USA
Sue Cirillo sue@tothebeat.com (917) 287-7789 (212) 262-0808