How that local company
got so big?
got the clever jingle that
you can’t get out of your head?
We’ve worked for some of the biggest
brands in America.
To The Beat Productions.
Bringing Madison Avenue to your doorstep.
Never before has it been this easy and inexpensive to reach your target customer.
You know that Paving Company? Law Firm? Contractor? The one who's jingle you can't get out of your head?
Build your brand on TV.
TV advertising works and the tools that are available to the small business owner today are worth their weight in gold.
We will create a great quality ad campaign including :30 tv commercial.
I am an ex-Madison Avenue producer. I hire a bespoke team of freelance talent, mostly Madison Avenue creatives, to work on your campaign. We bring our extensive, big brand experience to your business.
Modern technology has made video production affordable to everyone. We will find a budget that works for you. If you start with great creative, you don't have to spend a lot on production bells and whistles. I can make an effective :30 spot for as little as $7,500. If you can afford more, you will have better flexibility with regard to music, graphics, talent, drone footage, photography etc.
1: Strategy session
4: Voice Over talent
5: On Screen Graphics
I will operate as your ad agency and act as the intermediary between you and the cable companies. Together we will decide the most efficient placement and best use of your budget.
Acting as your agency, the cable companies give us a discount on the airtime you buy. Also, we charge a 15% handling fee on any production costs you incur. That's it. You practically get us for free!
Together we will decide what platform is best for you. Determining factors are:
Your target audience, your budget, your locale and which service providers are available in your area.
This question has a lot of variables and may be best left to a detailed discussion. However, as a guide, I would plan on budgeting at least $3,500 per month to reach a large enough audience, and keep your ad in a healthy rotation. Obviously, the more you spend, the more airtime you'll get and the more people you'll reach.
Expect the phone to ring a lot. Seriously, some of our clients have seen 90%-100% rise in growth. You want to be prepared to give great service to your new customers.
Original Music by To The Beat
Original Music by To The Beat-Skippy Snack Bar
Wait till you see who the new guy is!
Part of the "I Love This Game" Campaign
We produced this spot for Lawrence Law, a divorce and family law firm in NJ. Their founder, Jeralyn Lawrence delivers an empathic and compassionate message that resonated with viewers. 90% of their new business is derived from people who have seen their ads. Jeralyn was subsequently elected president of the NJ Bar Association.
With technology such that it is today, you don’t have to spend a ton of money to create a great campaign. By pooling together a group of creative resources, we can build a strategic ad campaign for pennies on the dollar. Furthermore, it is unbelievably inexpensive and succinct to run tv ads in your area or region, via your local cable or internet service provider.